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Business license tax

National City

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Community sentiment

Supportive (3)Opposed (40)

At a glance

Public comments
43
Last 30 days
0

Last discussed Aug 4, 2026.

Public comments (47)

OpposedMolly KirklandAug 4, 2026

Southern California Rental Housing Association asked the council to vote against the ballot measure, citing the highest rate hitting rental housing and lack of stakeholder engagement.

Special City Council Meeting - 5pm Regular · 41:32 →
OpposedCynthia Fuller CañonisAug 4, 2026

Landlord and small business owner asked the council to direct staff toward collaborative land-use and revenue strategies instead of the tax.

Special City Council Meeting - 5pm Regular · 44:04 →
OpposedSharon ClowardAug 4, 2026

Said the tax is 'not ready for prime time,' citing lack of transparency and a 30-page ordinance released the night before.

Special City Council Meeting - 5pm Regular · 46:30 →
OpposedJohn AcostaAug 4, 2026

Veterans and seniors advocate said out-of-city veterans couldn't vote on it and blamed overspending; asked the council to cut salaries instead.

Special City Council Meeting - 5pm Regular · 48:22 →
OpposedJoanne FieldsAug 4, 2026

Said ethnic chambers, the women's business center, and residents haven't been at the table and urged a no vote until the deficit's causes are clear.

Special City Council Meeting - 5pm Regular · 51:02 →
OpposedScott KeifnerAug 4, 2026

Monsour Nissan representative with 44 years on the Mile asked for a no vote and offered to work on an alternative.

Special City Council Meeting - 5pm Regular · 52:55 →
OpposedJoel TurbanoAug 4, 2026

Developer of Market on Eighth said the tax would halt business attraction and burden landlords; asked that the business community be included.

Special City Council Meeting - 5pm Regular · 52:55 →
OpposedMark Philip Valeria SantosAug 4, 2026

Owner of Valerio's Bake Shop opposed the gross receipts tax but hoped for continued collaboration on a fairer structure.

Special City Council Meeting - 5pm Regular · 57:40 →
OpposedJennifer BallAug 4, 2026

Mile of Cars president and Ball Automotive VP opposed the tax, criticizing the rushed 53-page ordinance and its impact on dealerships.

Special City Council Meeting - 5pm Regular · 58:46 →
OpposedKaren McManusAug 4, 2026

Chamber of Commerce representative said fees could rise tenfold and urged opposition to allow the business advisory team to propose alternatives.

Special City Council Meeting - 5pm Regular · 1:00:50 →
OpposedMiriam MendozaAug 4, 2026

San Diego Regional Chamber of Commerce rep, speaking for 2,000+ businesses, opposed the measure citing pyramiding, thresholds, and one-day review of ordinance language.

Special City Council Meeting - 5pm Regular · 1:02:42 →
OpposedJack HughAug 4, 2026

Owner of Cousines Market and Deli worried fee increases would hurt small mom-and-pop shops.

Special City Council Meeting - 5pm Regular · 1:04:29 →
OpposedMalik HarrisAug 4, 2026

Also USA business development manager urged opposition, saying the tax would hurt jobs and competitiveness.

Special City Council Meeting - 5pm Regular · 1:06:02 →
OpposedGeorge ChingAug 4, 2026

Pacific Southwest Association of Realtors rep raised concerns about how broker commissions would be apportioned under the tax.

Special City Council Meeting - 5pm Regular · 1:07:23 →
OpposedFrank PlantAug 4, 2026

San Diego Cold Storage owner since 1996 said a single tax shouldn't be the primary deficit remedy and asked for more time and collaboration.

Special City Council Meeting - 5pm Regular · 1:08:58 →
OpposedSophie SilvestriAug 4, 2026

Pasha Group rep for the Marine Terminal operator said they haven't read the ordinance and asked to form a business advisory committee.

Special City Council Meeting - 5pm Regular · 1:10:44 →
OpposedBen SanchezAug 4, 2026

Small glass business owner described tight margins, insurance and bond costs, and supported collaboration.

Special City Council Meeting - 5pm Regular · 1:12:33 →
OpposedEd NietoAug 4, 2026

Small business owner and resident asked the council to identify the deficit's root causes before raising taxes.

Special City Council Meeting - 5pm Regular · 1:14:42 →
OpposedGreg BayAug 4, 2026

GB Capital Holdings owner said fees would rise tenfold versus a cost-of-living adjustment and urged austerity and a no vote.

Special City Council Meeting - 5pm Regular · 1:17:35 →
OpposedMaria EnriquezAug 4, 2026

Home day care and preschool representative said providers have had no rate increase since 2012 and asked the council to vote no and work with them.

Special City Council Meeting - 5pm Regular · 1:19:36 →
SupportiveJeremy DayAug 4, 2026

Firefighters' union president SUPPORTED the measure, noting frozen positions and urging the council to let voters decide.

Special City Council Meeting - 5pm Regular · 1:22:00 →
OpposedGordon RutherfordAug 4, 2026

Ship Repair Association president cited sticker shock — a business paying $371 on $1M receipts would pay $1,000 — and asked for a more phased approach.

Special City Council Meeting - 5pm Regular · 1:24:09 →
OpposedThomas ReichAug 4, 2026

Compared the ballot exhibits and asked for turnout and passage-threshold information.

Special City Council Meeting - 5pm Regular · 1:25:37 →
OpposedMike ThomasAug 4, 2026

Labor union vice president accused the council of gaslighting the community and warned businesses could relocate.

Special City Council Meeting - 5pm Regular · 1:27:18 →
OpposedSherry GogueAug 4, 2026

Chamber executive board member said she canvassed 40 businesses in Districts 1 and 3 and none knew of the tax; asked for a roundtable and delay.

Special City Council Meeting - 5pm Regular · 1:29:33 →
SupportiveNancy EstellanoAug 4, 2026

23-year business owner SUPPORTED the measure, arguing small businesses would pay modest amounts and voters should decide in November.

Special City Council Meeting - 5pm Regular · 1:31:31 →
OpposedLee ClarkAug 4, 2026

Made personal attacks on Mayor Morrison and called the tax a political stunt.

Special City Council Meeting - 5pm Regular · 1:33:45 →
OpposedMPVAug 4, 2026

Asked who put the item on the agenda and why now, a week before the mayor's filing decision, urging more time and research.

Special City Council Meeting - 5pm Regular · 1:36:09 →
OpposedTruthAug 4, 2026

Zoom commenter attacked the council's financial management and urged cutting council stipends and district funds instead.

Special City Council Meeting - 5pm Regular · 2:29:01 →
OpposedCrystal CruzJun 16, 2026

ILWU Local 29 president warned the union won't stand by while the tax threatens the port industry its members work in.

Regular City Council Meeting · 7:16 →
OpposedMichael ThomasJun 16, 2026

Local 29 business agent said over 900 port workers in National City would be affected and criticized the council for seeking union support then taxing the industry.

Regular City Council Meeting · 8:12 →
OpposedJennifer BallJun 16, 2026

Mile of Cars Association president argued a gross receipts tax punishes revenue not profit and would push shoppers to Chula Vista; asked for alternatives and a business advisory board.

Regular City Council Meeting · 10:26 →
OpposedPatty FinneganJun 16, 2026

Downtown ice cream shop owner asked the council to keep talking with businesses before moving forward.

Regular City Council Meeting · 12:34 →
OpposedKaren Azakar McManusJun 16, 2026

Chamber of Commerce director said small businesses are already in crisis and warned some may leave National City if a balanced solution isn't found.

Regular City Council Meeting · 13:26 →
OpposedJoel TobalJun 16, 2026

Longtime local business owner said the tax is one-sided, urged a deep dive into city expenses, and questioned new investment under the tax.

Regular City Council Meeting · 14:49 →
SupportiveJeremy DayJun 16, 2026

Firefighters union president supported the tax, noting the $16 million structural deficit equals the entire fire department budget.

Regular City Council Meeting · 17:06 →
OpposedScott KiefnerJun 16, 2026

Monty Severson executive manager said proposed rates would be detrimental and urged a 'no' vote while offering to help find alternatives.

Regular City Council Meeting · 17:58 →
OpposedAlicia MendozaJun 16, 2026

Small business owner said she can't absorb the proposed 10% increase and asked the council to consider small businesses.

Regular City Council Meeting · 19:58 →
OpposedGeorge ShingJun 16, 2026

Pacific Southwest Association of Realtors rep opposed the tax, citing double taxation of independent-contractor agents and higher rates than neighboring cities.

Regular City Council Meeting · 20:56 →
OpposedSophie SilvestriJun 16, 2026

PASHA representative thanked the council for meetings but warned a 10x gross receipts tax would hurt the terminal's 750+ workers; asked for a business advocacy group and time for the new city manager.

Regular City Council Meeting · 22:37 →
OpposedSharon ClowardJun 16, 2026

San Diego Working Waterfront president called the tax the worst type for businesses, said it multiplies through the supply chain, and urged letting the new city manager study the budget first.

Regular City Council Meeting · 24:30 →
OpposedRandi Castle-SalgadoJun 16, 2026

Small commercial property owner asked the council to collaborate with local business people on the budget solution.

Regular City Council Meeting · 28:56 →
OpposedTed GodschalkJun 16, 2026

Recounted the city's tax history since 2005 and argued all taxes land on consumers, who are among the county's poorest.

Regular City Council Meeting · 31:04 →
OpposedMike MontoyaJun 16, 2026

Retired longshoreman said the city can't chase businesses away and questioned where reserves went.

Regular City Council Meeting · 33:02 →
OpposedSherry GogueJun 16, 2026

Asked for guardrails or trees back on Paradise Valley Road after a car crashed into a neighbor's fence, and opposed the tax as written, citing per-councilmember spending.

Regular City Council Meeting · 35:02 →
SupportiveCarla PalateghiJun 16, 2026

Municipal employees union president welcomed Schulze and thanked interim staff; earlier she spoke in strong support of the business license tax reform.

Regular City Council Meeting · 4:19:42 →
OpposedLiliana ArmentaJun 16, 2026

Chamber board member worried the tax would deter veteran entrepreneurs and asked for transparency and a community budget oversight committee.

Regular City Council Meeting · 4:03:05 →